Arab Chamber prospects for business in Jordan

28 de setembro de 2017

São Paulo – The president of the Arab Brazilian Chamber of Commerce, Rubens Hannun, met this Thursday (28), in Amman, with Jordan’s minister of state for Investment Affairs, Muhannad Shehadeh, and with minister of state of Industry, Commerce and Supply of the Arab country, Yarub Qudah, during the 2nd Jordan-Gulf Economic Forum, which took place simultaneously with the Arab-African Economic Forum, which ended this Thursday at the Jordanian capital.

They discussed the organization of a Brazil-Arab countries economic conference in 2018’s first half, in São Paulo, and the participation of Jordanian companies in the next edition of the São Paulo Supermarket Association Trade Show (APAS), which will be held from May 7 to 10 of next year in the city of São Paulo.

“We agreed with the minister of Investment to promote the business opportunities in Jordan to Brazilian companies,” added Hannun, who attended the meetings accompanied by Brazil’s ambassador in Amman, Francisco Carlos Soares Luz, and the Arab Chamber’s vice president of Foreign Relations, Osmar Chohfi, and special projects advisor, Tamer Mansour.

“They are focused on two pillars: attraction of investments and trade. They are very active in this sense,” said Hannun. According to him, the minister of Industry and Commerce said that from Jordan it’s possible to gain access to a potential market of 1.3 billion people, considering the trade agreements the nation has signed with other nations and blocs, such as the United States, European Union, Canada, Singapore and other Arab countries; and have access by land to neighboring countries such as Syria and Iraq.

“They’re attracting investments. Jordanians allow for a company [foreign one established in the country] to export products that are only assembled there with all the incentives,” pointed out Hannun. He added that the minister of Industry and Commerce explained that Jordan intends to be a supply hub for the reconstruction of Syria and Iraq with the reopening of land borders. “The minister talked about this as part of one of the pillars,” he said.

According to Hannun, the minister of Commerce also said that Jordanian companies want to expand their presence in the Brazilian market and in South America in general. In this sense, ambassador Soares Luz reminded that will be signed soon, between Brazil and Jordan, an Agreement on Cooperation and Facilitation of Investments (ACFI), and that there’s interest by the Jordanians to negotiate a free trade agreement with Mercosur, as announced by Jordan’s ambassador in Brasília, Malek Twal, in an interview to ANBA last month.

The Arab Chamber’s executives also committed to work for the reinstatement of the Brazil-Jordan Business Council and to inform which are the Brazilian sectors with greatest potential for bilateral business.

Investment in Brazil

Hannun, Chohfi and Mansour also met with Maen Abdelhafez, senior vice president for the Middle East and North Africa of Hikmah, a multinational from the pharmaceutical sector of Jordanian origin. “They have plants across the world,” said the Arab Chamber’s president. “They are interested in Brazil and want more information about it, on funding, investment norms and market data,” he said.

Hannun added that the company also is interested in other South American markets and that the Arab Chamber committed to send in-depth data on Brazil and its neighbors.

*Translated by Sérgio Kakitani