Brazil to take part in SIAL Middle East

26 de outubro de 2017

São Paulo – The Ministry of Agriculture, Livestock and Supply (MAPA) and the Ministry of Foreign Affairs (Itamaraty) will organize Brazil’s participation in SIAL Middle East, the food industry expo scheduled for December 12 to 14 in Abu Dhabi, United Arab Emirates. The initiative has the support of the Arab Brazilian Chamber of Commerce and of the Brazilian Trade and Investments Promotion Agency (Apex-Brasil).

The country’s pavilion will have 108 square meters and Brazilian companies interested in taking part can register until October 29. According to the director of MAPA’s Department of Agribusiness International Promotion, Evaldo da Silva Júnior, the idea is for ten companies to attend as permanent exhibitors and other fifteen as rotating participants, that is, to use the stand as home base for meetings with clients and other commitments.

“We have done this at Fruit Attraction and with this model were able to host more people,” said Silva, referring to the International Trade Show for the Fruit and Vegetable Industry held this month in Spain, where the Brazilian pavilion adopted the permanent and rotating exhibitors system.

Brazil already is significantly involved in another food industry trade show in the UAE, the Gulfood, held in February in Dubai. The goal with SIAL is to offer the companies one more opportunity to explore a market with a high level of food products imports, plus to be present in an event that holds a strong brand. In addition to the Arab country, SIAL has editions in China, Indonesia, Canada and France, with the latter considered one of the world’s largest and most traditional food products expo.

Silva said that the preference is for companies of industrialized food products and beverages, since companies of fresh products – meat processing plants, especially – already have a strong participation in Gulfood, and for medium-sized companies. Suppliers of fruits also have good potential, according to him. “We opted for more industrialized products, for supermarket sales, more in this line, which allows the participation of medium-sized companies,” he said.

SIAL Middle East is in its eighth edition. For the president of the Arab Chamber, Rubens Hannun, Brazil’s presence is important. “We’re looking to the future. It’s an important market and we, as large suppliers to the Arab world, will be there,” said Hannun. “We are making possible the participation of our members and opening opportunities for them,” he pointed out.

Last year, the fair had pavilions from 30 countries and welcomed over 22,000 visitors. Deals closed during the expo reached AED 3.8 billion (over USD 1 billion), according to organizers.

The organizers will pay for the costs of the stand and the participating companies must pay for the costs of their staff (air tickets, lodging, etc.) and the shipment of samples.


Silva added that business owners from Abu Dhabi that visited Brasília this week for business matchmaking with Brazilian companies reported that the emirate plans to “take the leading role in the region” in the supply of products to countries facing difficulties, such as Syrian and Iraq.

MAPA’s director pointed out that members of the Abu Dhabi delegation showed an interest in investing in projects of the agribusiness sector in Brazil and in buying land in the country. The sales of land to foreigners is being discussed in Congress and the group visited the Senate to know more about the topic.

Simultaneously to SIAL, Silva said that a “reverse matchmaking” to the one in Brasília will be held. That is, Brazilian companies will be able to present projects to which they want to attract investments to potential investors of Abu Dhabi.

Quick info
SIAL Middle East
December 12 to 14, 2017
Abu Dhabi National Exhibition Centre
Information and registration click here. The registration doesn’t guarantee the participation, since a selection will be made.

Further information
Department of Agribusiness International Promotion (DPI)
Phone: 55 61 3218-2925
Trade show’s website:

Registration of Agribusiness Companies for Opportunities of Partnerships and Investments (Click here)

Further information
Phone: 55 61 3426-0202

*Translated by Sérgio Kakitani