Companies from Campinas plan to enter the Arab world

23 de junho de 2016

São Paulo – Companies from Campinas, 98 km from São Paulo, are interested in the Arab market. Many of them voiced their plans for the region’s countries after the lecture “How to Do Business with Arab Countries”, presented by Michel Alaby, CEO of the Arab Brazilian Chamber of Commerce, and by Janaina Azevedo, sales manager of meat processing company Minerva.

They spoke this Thursday (23) at the Center of Industries of the State of São Paulo (Ciesp) for an audience of more than 50 people between business owners and consultants. According to Alaby, fruit producers wanted to hear more about the foodstuff market of the Arab world. They also asked about the alternative energy market in the region.

According to Alaby, despite oil production, the Arab market shows an interest in renewable energy projects and several countries in the region are carrying out such projects. Campinas is considered to be a renewable energy hub. There is a project for the manufacturing of an electric car by Peugeot Citroën at Teckno Park, the city’s tech park. There are also solar panel manufacturing plants, biodiesel projects and research institutions located in the area, among other initiatives.

About the foodstuff market, Alaby spoke of its importance in the Middle East and stated that there is room for the sales of fruits such as lemon, melon, avocado, pineapple, among others, in the region. Brazil already is a large supplier of foodstuffs, such as sugar and meat, to the Arab market.

In his presentation, the CEO also talked about the trade potential with Brazil displayed by the Arab world and pointed out that business owners from Campinas could export to the region. Besides Alaby, the sales manager for Minerva talked about her career in foreign trade. The experiences described by Janaina Azevedo generated great interest from the audience. The event was organized by Ciesp and was part of celebrations for the 35 years of promotion of the Arab culture in Campinas by the Instituto Jerusalém.

Several authorities attended the event, among them the dean of the Council of Arab Ambassadors in Brazil and also ambassador of Palestine in Brasília, Ibrahim Alzeben, Jordan’s ambassador in the country, Malek Twal, and the director of International Cooperation of the Secretary of Economic, Social and Tourism Development of Campinas, Marcelo Von Schneider.

Also in attendance were José Nunes, director of Ciesp Campinas, Fabiano Grespi, director of the Business Department of Ciesp Campinas, Romeu Santini, president of the Foreign Trade Chamber of Campinas and Region, among others. Michel Alaby represented the Arab Chamber alongside Tamer Mansour, the organization’s Government Relations manager.

*Translated by Sérgio Kakitani