Cosmetics company in search of Arab drugstore chains

30 de junho de 2016

 São Paulo – Gnano, a body cosmetics company based in São Paulo, is seeking drugstore chains in Arab countries to place its products. Currently, the company’s product line includes serum against cellulite and a wrinkle reduction cream, with four new items set to be launched.

To prospect the Middle East market, the company attended, for the first time, Beautyworld Middle East, the largest beauty care fair in the region, which took place in May in Dubai, in the United Arab Emirates.

According to Lucas Cury, responsible for the company’s international markets, Gnano decided to export to Arab countries “because is a very strong consumer market in personal hygiene and beauty care. We attended the fair to contact clients and establish partnerships”, he says.

The chains that sign a business contract with Gnano will also receive the company’s latest releases: creams for eye contour, for tired legs, skin patches and stretch marks treatment.

The executive says that the brand’s cosmetics are produced using nanotechnology. “This allows for a more secure and quick result. The micro-particles are activated in the skin’s proper layers with a faster absorption”, he explains.

According to Cury, the United Arab Emirates and Saudi Arabia are the Middle East countries with the greatest potential for the sales of Gnano’s cosmetics. “We are in negotiations with a large chain in the UAE and, in October, will go to Saudi Arabia to hold meetings”, he says.

Outside the Arab world, Gnano is planning to go into the markets of the United States, Argentina, Colombia, Peru and Mexico. Beautyworld was the first international fair attended by the company. Other participations in international fairs, one in the US and one in Italy, are already scheduled.

In Brazil, the brand’s cosmetics are sold exclusively through the Rede Pague Menos chain. According to Cury, it absorbs 100,000 items per month, but the company can reach up to 500,000 items monthly.

In the domestic market, the wrinkle reduction cream is sold for BRL 59.50 (USD 18.47) and the cellulite serum for BRL 69.90 (USD 21.55). The executive says that the prices for sales abroad will vary according to negotiations with the local drugstore chains.

Contact with Pablo Butalla
Phone: (55 11) 2626-3908

*Translated by Sérgio Kakitani