Footwear industry players meet Middle East buyers

23 de setembro de 2017

São Paulo – Some of the 65 Brazilian footwear brands that joined theMicam – a major industry show in Milan, Italy – were impressed with the amount of Middle Eastern buyers who visited the area where items from Brazil were featured. The expo ram from September 17 to 20.

“The countries in that region displayed keen interest in the Brazilian exhibitors,” a statement from the Brazilian Export and Investment Promotion Agency (Apex-Brasil) quoted Brazilian Footwear Industry Association (Abicalçados) manager Roberta Ramos as saying. Apex-Brasil and Abicalçados work together in the Brazilian Footwear program, designed to encourage industry exports.

Alexandre Salomão, the export manager with Sollu, one of the Brazilian companies featured in the expo, said he was visited by Arab executives, especially ones from the United Arab Emirates. Jonatha dos Santos, the commercial director with Calçados Ala, said he made his way into Lebanon as a result of having been in the trade show.

Overall, Brazilian footwear companies closed USD 12 million worth of immediate deals over the expo’s four days, with sales amounting to 788,300 pairs of shoes. According to Ramos, of Abicalçados, the number is up 37% from February of this year – theMicam takes place twice a year – and up 6% from September 2016.

But these numbers could be even higher, since an additional USD 33 million in deals are expected to go through in the next six months. “The show was great, not just for the amount of deals done, but also for the turnout and the interest from buyers in Brazilian enterprises. I noticed that exhibitors were working nonstop over these four days,” Abicalçados’ manager said, according to the press release.

The Italian expo featured roughly 1,400 exhibitors and over 40,000 buyers from around the world. The Brazilian pavilion was organized by Abicalçados and by Apex.

*Translated by Gabriel Pomerancblum