Jordan wants strong participation in APAS Show

27 de setembro de 2017

São Paulo – Jordan is looking to have a substantial stand at APAS Show, the São Paulo Supermarket Association expo whose upcoming edition will run from May 7 to 10, 2018 in São Paulo. Arab Brazilian Chamber of Commerce president Rubens Hannun discussed the Jordanian participation in the trade show with Jordan Investment Commission (JIC) secretary general Fareedon Hartoqa this Tuesday (26) in Amman. The JIC is a state-run body tasked with promoting investment in Jordan.

The Arab Brazilian Chamber organizes a pavilion at the fair every year for Arab companies to showcase their goods in, especially food products. “They are interested in the APAS Show. They’re looking to place Jordanian products in Brazil, and they’ll work to have a strong stand within the Arab Chamber’s pavilion,” said Hannun, who attended the meeting alongside the Chamber’s International Relations vice president Osmar Chohfi and special projects advisor Tamer Mansour.

The agenda also included measures taken in Jordan to make it faster and easier for foreigners to invest in the country.

The Apas Show was also the subject of conversations between the Arab Chamber executives and delegates from companies Hijazi & Ghosheh and Akkad, the two biggest importers of poultry, beef and live cattle in Jordan. Hijazi has been in a past edition of the show.

The companies made requests which the Arab Brazilian Chamber executives pledged to see through. “It’s part of the Arab Chamber’s mission to try to assist with paperwork issues, to streamline procedures, to seek out new suppliers, etc.,” said Hannun.

The Arab Chamber delegates also visited the Jordan Customs, where they were welcomed by general director Wadah Mahmoud Al-Hamoud. The executives told him about the implementation of the online certification system developed by the Arab Chamber in Jordan-bound export deals.

“I believe we can implement it quickly,” Hannun said regarding the system, which cuts down times and costs for certification of origin and export-related paperwork. “They were very welcoming, because they hold Brazil in such high regard,” he claimed.

The Arab Brazilian Chamber president believes all the meetings were very positive. He said they build stronger ties and the reputation of the Arab Brazilian Chamber as the organization that its Arab partners look up to when it comes to doing business with Brazil.

On Wednesday (27) and Thursday (28), the Chamber’s executives will attend the Arab-African Economic Forum held by the General Union of Arab Chambers of Commerce, Industry and Agriculture for Arab Countries, which the Arab Brazilian Chamber is a member of.

*Translated by Gabriel Pomerancblum