Market size attracts Egyptian companies to Hospitalar fair

18 de maio de 2016

São Paulo – Two Egyptian companies are at the medical equipment fair Hospitalar, held in São Paulo from this Tuesday (17th) until next Friday (20th). Pharmaplast, from Alexandria, and Euromed, from Cairo, have been to past editions and already sell their products in Brazil. Now, they want to increase their market share in the country.

Euromed Marketing and International Business director Ahmed El Mosalamy said Brazil is one of the most promising markets for the company, due to the size of its population. “We hope to sell more in Brazil, after all it is home to 200 million people. Crisis or no crisis, people will always consume two types of product: food and medication. The crisis in Brazil does get in the way, but not so much. The country is a priority for us, because it’s so large,” he said.

The company exports an average of 20 containers’ worth of products per month to Brazil, mostly syringes. “We are in the process of certifying other syringe models with the Inmetro (the National Institute of Metrology, Quality and Technology). If those are approved, our sales should increase to 35 to 40 containers a month,” said Mosalamy. Euromed relies on an importer in Brazil who distributes the product. This is the company’s eighth time at Hospitalar.

The executive also expects to boost sales to Brazil and South America even further with the approval of a free-trade agreement signed on to in 2010 by Egypt and the Mercosur, the customs union comprising Brazil, Argentina, Paraguay, Uruguay and Venezuela. “If the agreement is ratified, trade will increase even further, because taxes will be out of the picture,” he remarked.

A member of Pharmaplast’s research team, Wasim Attia said the company plans on finding new clients in Brazil. Currently, its gauzes and bandages find their way to hospitals in the hands of Brazilian distributors. “We are in virtually every country, including Brazil. Here, we wish to expand due to the country’s size and its market potential,” he said. Europe is the biggest buyer, but Latin American countries such as Argentina, Ecuador and Costa Rica are major importer.

Attia said competition is strong in Brazil, and conceded that the economic crisis poses an obstacle to business. He also noted that the local market is heavily regulated by the National Health Surveillance Agency (Anvisa). “Even so, Brazil is worthwhile because of the size of its market, and it is one of our targets.”

Hospitalar features companies involved in the hospital industry, including insurers, medical centers, service providers and manufacturers of gurneys, diagnostic, neonatal, and orthodontics equipment, among others. The expo includes a business matchmaking event with importers from across Latin America. It is organized under the Brazilian Health Devices program, an initiative of the Brazilian Medical Devices Manufacturers Association (Abimo) and by the Brazilian Export and Investment Promotion Agency (Apex-Brasil).

Quick facts
Hospitalar Fair & Forum
May 17th to 20th, 12pm to 8pm
Expo Center Norte - Rua José Bernardo Pinto, 333, São Paulo, SP
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*Translated by Gabriel Pomerancblum